A new book from MIT Press, Blubberland by Elizabeth Farelly, considers our excesses—space, McMansions, too large cars, supersized plates, plugged-in everything—and asks why it is so hard to abandon habits, relatively recently formed, that we know are destructive to our health, our environment, our social well-being.
In a short text in Architectural Record, she defines blubber’s spatial features—those vast empty calorie shopping malls and cul-de-sac neighborhoods dotted with McMansions and perfectly manicured lawns.
I, like you, drive too much. I buy too much–of which I keep too much and also throw too much away. I overindulge my children, and myself. Directly as well as indirectly I use too much water, energy, air and space. My existence, in short, costs the planet more than it can afford. This is not some handed-down moral stricture, nor any sort of guilty self-flagellation, but a simple recognition of fact. The consequences are obvious, and near enough now to see the warts on their noses. For my own future, as well as my children’s, I must change. And yet–this is what’s weird–I, like you, can’t. Cannot abandon comfort, convenience and pleasure for the sake of abstract knowledge. Can’t stop doing it. This is interesting.
It’s interesting because we think we are so rational, so intelligent, and yet we behave, both individually and as a herd, in such unintelligent ways. That’s what drove this book into being.
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