Green Power Player
July 10, 2008, 3:41 pm
Filed under: Green, Middle East

Marc Gunther of GreenBiz considers who might be the most powerful green player in the world:

The most powerful of all might turn out to be someone whose name you probably don’t know: Sultan Ahmed Al-Jaber.

Al-Jaber is chief executive of the Abu Dhabi Future Energy Company (ADFEC), which was created by the government of Abu Dhabi to lead the Masdar Initiative. You’ve probably heard about the new city of Masdar, which is being designed and built as a zero-emissions, zero-waste, automobile-free city in Abu Dhabi. I wrote a column about Masdar city in March.

But there’s a lot more going on at Masdar than the new city, as I learned when I had a chance to sit down with Sultan—that’s his first name (he isn’t a sultan), and that’s how he wanted me to address him, so I will do so here. .

Sultan was in Washington this week to testify before Congress about clean energy, met with Masdar partners and generally spread the word about the $15 billion—yes, billion—initiative, which is moving along at a brisk clip.

Here’s what he said about Masdar City before a congressional committee:

For the first time in history, more than half of the world’s population now lives in cities, with their traditional energy inefficiencies, waste and pollution. We must fundamentally re-think how cities can conserve energy and other resources. We must heavily employ new technologies and even create new urban models, as we are doing in Masdar City.


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